Black History Month Parade
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Black Rose Awards
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Senior King & Queen
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Miss Black San Bernardino
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ABOUT US

The Black Culture Foundation’s noble purpose is to:

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Kindle an interest in and deeper appreciation of Black culture.

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Raise community awareness about the achievements of Black individuals, past and present.

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Organize an annual Black History Month parade and associated cultural events.

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Transcend cultural barriers by uniting the local community and celebrating this event with unity and brotherhood.

THE ANNUAL

Black Rose Awards

The Black Rose Awards are a complement to Black History Month. The awards are sponsored by the Black Culture Foundation, a nonprofit founded in 1968 by a small group of people who were concerned that, “…nationwide, our school systems have not yet incorporated Black history studies into regular school curriculums. Thus, all students miss the opportunity to learn more about a vital part of this country’s history.” The Black Rose Awards are the Foundation’s showcase cultural event.

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Black Rose Tickets
Black Rose Sponsorship

34TH ANNUAL 2026

Black Rose Award Winners

This years Awards honored 10 outstanding community leaders with lifetime achievement.

Carl M.
Dameron

Chief Creative Officer
Dameron Communications

J.W.
Vines

Medical Society and Foundation

Tawon
Green

C.E.O. & Founder, 
Dreams Training Faclity

Dr. Keith
Moses

Executive Director
Transcendence

Alisha
James

Educator
SBCUSD

Anthony
Morris

Supervisor of Mobile Maintenance Teams
SBCUSD

Jonathan
Beaureard

CEO
Beauregard Family Therapy Group

Alton
Garrett, Jr

Managing Partner of Garrett Management Group, LLC

Marcelino “Mars”
Serna

Vice President
Fontana Unified School District Board

Chache
Wright

President
San Bernardino NAACP

Black Rose Tickets
Black Rose Sponsorship
The parade, a cherished tradition since 1968, will march through the heart of Westside San Bernardino, inspiring the community with its lively energy and cultural importance. The parade features marching bands, cheerleading squads, classic cars, elected officials, Spots stars, stars of film and TV, and more.
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BLACK CULTURAL FOUNDATION

NEWS

Black Culture Foundation Names Christen Irving as the New President

Black Culture Foundation Names Christen Irving as the New President The new officer slate has been approved for the July 15 transition, with former president Carl M. Dameron transitioning to an advisory role.  ”It is both an honor and a responsibility to step into the...

46th Annual Black History Parade & Festival: A Fun Time for All

46th Annual Black History Parade & Festival: A Fun Time for All

San Bernardino, CA— NBA All-Star and Hall of Famer John Salley was the Grand Marshal of the 46th Annual San Bernardino Black History Parade and Festival on Saturday, February 1. making a memorable appearance alongside this year’s Black Rose Award winners. “It was an...

THE ANNUAL

Senior King and Queen

Every year, the Committee selects a couple who have led an exemplary life of service to the community. They become the Senior King and Queen.

Couples competing are members of the African American community in the Inland Empire, aged 55 and above.

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The Annual

Miss Black San Bernardino

The pageant event is hosted by the San Bernardino Black Culture Foundation, a local non-profit run by volunteers, who for 40 years have provided scholarships for community youth to help cover the cost of higher education. This year marked the pageant’s 45th year.

Women competing are members of the African American community in the Inland Empire, aged 16 to 21.

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